With winter weather and holiday travel beginning, fire departments in Santa Clara and Santa Cruz Counties have partnered to promote a Safe Driving awareness campaign aimed at Highway 17.
With over 66,000 people commuting over the mountain highway each day, Highway 17 provides a vital link between Santa Cruz and Santa Clara counties. Accidents result in injuries and significant traffic delays. According to the California Highway Patrol, most collisions on Highway 17 are a direct result of unsafe speeds, following too closely and distracted driving. It is imperative drivers Slow Down, Pay Attention, and Watch for Responders. Recognize that speed limits are established for ideal driving conditions, not when the road is wet, congested or dark. Keep your eyes on the road and hands on the wheel, and avoid the use of cell phones, and other devices that distract from driving safely. Finally, when accidents do occur, watch for and listen to first responders.
The ‘Safe on 17’ campaign includes a series of three videos to remind the public of the danger of driving Highway 17 too fast, while distracted, and in the presence of first responders. The campaign videos and logos can be found at www.sccfd.org/safeon17 and are available to be shared.